WordPress & WooCommerce Development Pricing Guide (2026)

Transparent ranges for the work our team takes on, based on real DEVDIY client projects delivered in 2025–2026. Every engagement starts with a free site audit and a fixed quote — we don’t bill hourly surprises.

Project pricing

Project Typical range (USD) Timeline Included
WooCommerce store build $3,000 – $15,000 3–8 weeks Custom theme, payment & shipping setup, product catalog, checkout optimization, launch checklist
WordPress speed optimization $500 – $2,500 1–2 weeks Core Web Vitals repair, caching architecture, image pipeline, before/after report
Site migration $300 – $1,500 2–7 days Staging-first workflow, DNS cutover, full redirect map, rollback plan
Custom theme development $2,000 – $10,000 3–6 weeks No-bloat theme, editor-friendly templates, performance budget, handover docs
Plugin customization $300 – $3,000 2–10 days Conflict resolution, custom functionality, upgrade-safe patches
Monthly care plan $200 – $800 / month Ongoing Updates, uptime & security monitoring, priority fixes, monthly report

What changes the price

  • Catalog size and integrations — 50 products with Stripe is a different project from 5,000 SKUs with ERP sync.
  • Current state — a site with clean backups and a staging environment costs less to work on than a fragile one; that is exactly what our audit uncovers first.
  • Deadline — expedited timelines carry a 20–30% premium.

Not sure what you need? Start with the free 25-point audit — it produces a prioritized action list you can hand to any developer, including us. Get the free audit →

For a precise quote, contact us with your site URL and goals — we reply within one business day.