Flatsome is the long-running retail favorite; WoodMart is the newer theme with AJAX features built deep into its core. For wholesale — logged-in pricing, quick ordering, big catalogs — we tested both with B2B data: 800 products, five-tier pricing tables, and a quick-order workflow.
Quick-order behavior
WoodMart ships a quick-order-adjacent product table and AJAX add-to-cart that feels purpose-built for repeat buyers. Flatsome’s quick view is excellent for browsing but the bulk-order flow needs a plugin. If procurement teams reorder from saved lists, WoodMart’s defaults are closer to the target — the flow requirements are documented in the wholesale checklist.
Tiered pricing display
With a five-tier price table injected via a B2B pricing plugin, WoodMart’s product page rendered the table cleanly at desktop and mobile; Flatsome needed a template tweak to stop the table breaking on small screens. Both are fixable — WoodMart just needed nothing.
Speed with B2B data
| Metric (shop, 800 products) | WoodMart | Flatsome |
|---|---|---|
| Uncached LCP | 1.82s | 1.79s |
| Product page weight | 361 KB | 322 KB |
| DB queries | 96 | 81 |
Close. WoodMart’s extra queries come from its AJAX features; with object caching configured, the gap narrows further.
Where Flatsome still wins
- Theme maturity and update track record (a decade of releases).
- Designer-grade retail layouts that wholesale brands often want for their public face.
- Lighter pages when B2B features come from plugins anyway.
Verdict
WoodMart when quick-order and pricing display are priorities and you want them native. Flatsome when your B2B layer is plugin-based and you want the most mature catalog theme. Both pass our wholesale screening; the deciding factor is whether your team wants features in the theme or in plugins — the same trade-off documented in our pricing plugin comparison. If in doubt, the free audit benchmarks your current catalog first.
Yes — its quick-order tables, AJAX cart, and pricing-table styling match procurement workflows better than most retail themes, though a B2B pricing plugin is still needed for role-based rates. Very close with B2B data: 1.82s vs 1.79s uncached LCP in our 800-product test. Flatsome ships lighter pages; WoodMart compensates with built-in features. For tiered pricing per role and quote flows, yes — no theme ships full B2B pricing. Its advantage is rendering those plugin features cleanly out of the box. Flatsome has a decade-long release record. WoodMart updates frequently too, but the longer track record favors Flatsome for risk-averse teams.Is WoodMart good for wholesale?
Which is faster: WoodMart or Flatsome?
Does WoodMart need extra plugins for B2B?
Which theme updates more reliably?
